1. What are the main points in this chapter?
-Mass communication at the top can alter a society's perception of events and attitudes.
-The culture skyscraper that separates our culture into two parts of people, the high culture (finer tastes) and the low culture(questionable tastes).
-The beginning of communication and the written word turning into forms of media
2.What evidence does the author provide to support these points?
-We are a narrative species who exist by storytelling by relating our situations to our set culture and what we perceive to be the right story.
-Throughout the 20th century this idea was used to show the high culture as the top floors being art, museum, ballet, and the classical literature and the low culture the bottom floors of the skyscraper were rock music and video games.
-Campbell goes back to the oral debates between Socrates and Plato.
3.Is this evidence convincing?
-Yes, because everyone has a different perspective on what they see or hear about through the media and how well they can relate to it on what they themselves have experienced.
- No, it doesn't matter if your of the high or low culture of the skyscraper. This was just one idea, but the things it says are not necessarily true.
-Yes in this chapter it tells us about the beginning of communication and how the written forms were taken to be formed into different types of media.
4. Would someone with a different world view find this convincing?
-Yes
-Depends on who you are asking
-Yes
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3 comments:
I agree with Campbell when he states that we are a narrative species, but also, that we all relate to media differently and take on our own individual perspectives because we come from different cultures. Within these cultures we are brought up in different societies and something that could be seen as good for one country could be horrible to another country...why? because these are all based on our morals and beliefs and our different ways of communicating with people that we identify as being the same, or recognize when someone is from a different culture. I strongly believe people from other countries probably think that our communication is bad, or maybe by the way we deliver it, not that it is wrong, but, just different.
I believe the assertion that Campbell makes about the "cultural skyscraper" and how it separates the American culture in two. He uses the example of a museum, the ballet art, classical art nd literature were found on the top floors, and the lower floors consisted of rock music and video games, this shows that literature and paintings are held of more value, meaning, and poise. This boundary then creates a separation of people and classes, which is usually a negative one and just can lead to chaos.
i don't think that there is a "cultural skyscraper" in the mass media but rather in the advertising we do within our demographic and the people we hang with. Obviously media is shaped towards what ever demographic it is meant for but it does create a separation unless you are out of your element. For example, if you watch the disney channel you will see ads geared towards younger children but if they were to watch the Fox news report they would feel out of their element and a divide would be created.
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